Dissertation topic about Digital Marketing Article

Dissertation topic about Digital Marketing - Article Example Digital marketing has facilitated the retailers to target their potential customers by maintaining their online presence on the social media network, through mobile shopping, by introducing email marketing campaigns and mobile promotions and facilitating the existing customers to pay using their mobile phones (Rob Stokes, p.21). However, in this rapidly changing world of technology, it is imperative for the retailers and multinational organizations to devise new strategies that would help them to increase and maintain their competitiveness in the retail industry as well as it would also help them to target their potential customers in a more organized manner. As a result, this would make a significant impact on the profitability of the business and customer base. The dissertation will address the problem on how retailers can increase their competitiveness by integrating various digital marketing strategies in their overall business and what could be the possible shortcomings in implementing those strategies. It is imperative to understand that role of digital marketing in reshaping the world of retail industry in this modern era and how retailers can effectively reach their existing and potential customers by using and implementing the digital marketing techniques in their organizations. The purpose of this study is to explore the different digital marketing techniques introduced in the world of business and how the integration of these techniques can enhance the competitiveness of an organization by reaching to the maximum number of customers and increasing the profitability. 1- How retail business can increase their target marketing by communicating to the larger group of people through various platforms like search engine, social platforms and different similar platforms? 2- Retail businesses can integrate their offline marketing to online medium in order to cater larger group of people but how can businesses increase their business sales through this